MKMT 4803 Digital Marketing

This course presents an overview of digital marketing concepts including marketing analog vs. digital products, services, and content; social medial marketing, and search engine optimization. The differing roles of stakehoulders in digital marketing and digital tools will be evaluated.

Credits

3

Prerequisite

MKMT 2013, COMM 1503, COMM 2503, 6 hours of additional Marketing courses, and Senior standing.